Updated: Apr 10
A Guide & Template for Landing Collaborations and Sponsorships
In our accompanying blog post, The Art of Pitching Influencers, we talked about what brands should be thinking about when it comes to pitching an influencer. In this blog post, we wanted to go ahead and do a Part Two in which we talk about what influencers should keep in mind and should do when sending out pitches to brands regarding collab and sponsorship opportunities.
As previously mentioned, no matter who the pitch is coming from, the end result of having the receiver follow-through with the CTA (that’s geek-speak for “call-to-action”) is the goal. Just like any pitch, it is imperative to always pay attention to detail. The more you work on your pitch the better your chances are for standing out to a brand. Here’s what influencers need to keep in mind (and a few other things to implement) when it comes to creating pitches you want to send to brands.
Research the Brand
This is probably THE most important yet sometimes half-assed (or blatantly skipped) step that every influencer should do before even *beginning* to write their pitch. It is important for you, as an influencer, to research the brands that you want to work with; and no, that doesn’t mean simply following them on Instagram. We mean following them on all social channels, reading their website, looking at their previous campaigns and the previous collabs they’ve done with other influencers, etc. Low-key stalk them. Read up on what they believe and stand for, to see if it aligns with your audience and you as an influencer. You want to make sure that you have something to offer the brand, and by being sure of this, pitching will be easier because you can use it to show the brand that you’ve done your research and are truly interested in a mutually-beneficial collaboration, not just a one-time quick payout collab; [nobody likes a dine-and-dash.]
Know Yourself and Your Value
Knowing what you can offer and what your strengths are is also something that you should mention in your pitch. Including your audience demographics such as age, gender, and location a brand can get an idea of what new audience you’ll be introducing their brand to or what audience they will be exposed to with added credibility, thanks to you. You should also include some stats and numbers, but most importantly your high engagement rate. While followers are important, the main driving point is your strong engagement rate. You want to use this to prove to the brand that when they work with you, it's not just about how many people like the picture or see it, but that it's about your followers actually responding to you and being influenced by you.
After doing research and knowing your worth, you should be able to create a personalized pitch email [not a DM on Instagram] instead of an obvious copy-paste “I’d love to collab” paragraph that brands see a million-and-ten times a day. By talking about a specific product or service you’d like to try out, including a compliment on a campaign they just worked on with another influencer, and how well your followers would respond to content from their brand, you'll have a winning formula for at least getting a response and making a connection. We can't guarantee that you'll always get the outcome you're looking for, but from all of our years of pitching experience, it's the best combination of personalization and flattery we've found to-date.
The most important things to remember is the part where you do your research. That way, you can create a very personalized pitch that will result in the brand noticing the effort you put into your pitch. This will also result in a brand having a better idea of whether or not a collab is even worth their time, efforts, and resources since you have sent them the basic and necessary info of what you can offer to them. By following the above-mentioned tips, pitching will start to become easier and more fluid.
But if you're JUST starting out or keep getting ghosted by the brands you're sending your pitches to, take a look at this custom template for some fresh inspiration:
About the Author:
Katherine Pereda is the Founder and CEO of The Influencer Grapevine, a boutique Influencer Marketing agency based in South Florida. Her clientele list ranges from luxury houses such as Gucci, Roberto Coin, Acqua di Parma, Vacheron Constantin, Jitrois Paris, Cartier LatAm, and Jimmy Choo to beauty, home design, fashion, lifestyle, and wellness companies like Maisons Du Monde, Tampax + Always PURE, Home Made Simple by Procter & Gamble, Target, MintedLeaf CBD, and Agnes & Dora. Katherine has also worked extensively in experiential marketing for WantedDesign, New York Fashion Week, DesignMiami/, Glossier, Create & Cultivate, Miami Swim Week, Funksion Fashion Week, and Art Basel Miami. Now specializing in talent management, and brand campaigns, she helps influencers and businesses from all over the world gain exposure, connections, and collaborations to build lifelong relationships.